Google Ads

Spring Clean Your Paid Search Campaigns!

If you’re anything like us, the warmer sunnier weather is a reminder to freshen up our space. So why not [...]
By Martha Parsons|2022-03-22T12:35:06+00:00March 22nd, 2022|

Making the switch to Responsive Search Ads

From June 2022, Google announced they will stop the ability to create and edit Expanded Text Ads (ETAs), you will [...]
By Martha Parsons|2021-11-30T14:35:18+00:00November 30th, 2021|

Audiences, AI and Automation – PPC Hero Conf 2019

The Pratt Digital team recently attended the almighty Hero Conf, an annual PPC conference held by the legends at Hanapin [...]
By Lester|2019-11-05T15:19:57+00:00November 5th, 2019|

Google announces Responsive Search Ads in Beta

Earlier this month Google announced the introduction of responsive search ads. These provide the opportunity to set up multiple headlines [...]
By Lester|2018-07-27T12:27:12+01:00June 29th, 2018|

The Good, The Bad and The New AdWords Interface

Okay, we’ll admit it. Until recent months we have been logging into the new AdWords UI, and then running back [...]
By Lester|2018-07-27T12:28:06+01:00February 6th, 2018|

The Death Of Super ETAs

I was about to write an update on our extended 'Super ETAs' test, when I saw AdWords display this message: Notice how [...]
By Lester|2018-07-27T12:28:23+01:00September 22nd, 2017|

Top Ways to Lose Money with AdWords – Part 4

Welcome to Part 4 in our guide to the common ways we find money being wasted in Google AdWords. This [...]
By pdadmin|2018-07-27T12:28:31+01:00August 1st, 2017|

Top ways to lose money with AdWords – Part 3

Welcome to Part 3 in our series of blogs exploring the most common ways money can be wasted in AdWords. [...]
By Lester|2018-07-27T12:28:40+01:00July 6th, 2017|

Top ways to lose money with AdWords – Part 2

Welcome to Part 2 in our series of blogs describing some of the most common ways we find money being [...]
By pdadmin|2018-07-27T12:28:50+01:00June 22nd, 2017|

Adwords ‘Super’ ETAs – Early test results

When creating a new ad for a US based investment client recently, I was surprised to be offered the opportunity [...]
By Lester|2018-07-27T12:28:57+01:00June 16th, 2017|