News and Views

GA4 – what we’ve learnt so far…

GA4 is a bit like an unwanted dinner party guest, we all knew it was coming but couldn't do anything about it. And now here it is, staring at us from across the table and [...]

Martha Parsons 2023-07-27

Life as a Digital Marketing Apprentice

Back in September 2021, I shared my experience on Becoming A Digital Marketing Apprentice. It’s been just over half a year since I started at Pratt Digital and it has flown by! Let me catch [...]

Martha Parsons 2022-06-21

Spring Clean Your Paid Search Campaigns!

If you’re anything like us, the warmer sunnier weather is a reminder to freshen up our space. So why not spring clean your paid search campaigns as well! After the busy holiday period and as [...]

Martha Parsons 2022-03-22

Making the switch to Responsive Search Ads

From June 2022, Google announced they will stop the ability to create and edit Expanded Text Ads (ETAs), you will only be able to pause and resume them. Responsive Search Ads (RSAs) will be the [...]

Martha Parsons 2021-11-30

Becoming A Digital Marketing Apprentice

Hi, I’m Martha and I have just started my digital marketing journey by becoming an apprentice at Pratt Digital. I thought writing a post would be a nice way to say hello and explain my [...]

Martha Parsons 2021-09-23

5 digital marketing observations from the past few weeks…

Like most businesses, we're working through the ups and downs of the current situation. We're doing everything we can to support our clients through these challenging times. For some it’s been a case of battening [...]

Lester 2020-04-14